Looking for ways to promote book on Confession

Word of Mouth. The best way to promote this book is by word of mouth - tell your spouse, tell your kids - tell your friends. What's the best way to do that?

So far some other things I have come up with are these.

• talk about it on my JoyNotes
• ask people who get a book to share about it with a friend
• send a free copy to bookstores
• send a free copy to newspapers and magazines that might write a review (know anyone personally?)
• promote it in Church bulletins (I will send a free copy to anyone who can do this and will send me a copy of the bulletin afterward.)
• promote it to RCIA groups - this is a perfect book for new Catholics (will send a free copy here to any RCIA leader who would be interested in reviewing it for possible endorsement for RCIA candidates and sponsors.)
  
  Do you have any other ideas? I've been scrambling my brain to come up with some good ideas that I can put into action. I'm anxious to see what you might come up with.